DIGITAL-MARKETING AS A TOOL OF EFFICIENCY AND COMPETITIVENESS OF MODERN BUSINESS: FEATURES AND PROSPECTS OF IMPLEMENTATION IN UKRAINE

Authors

• O. Vdovichena https://orcid.org/0000-0003-0768-5519
• О. Diugowanets https://orcid.org/0000-0003-2933-4306
• І. Chernova https://orcid.org/0000-0002-2086-2586