STRATEGIC MANAGEMENT AS A BASIS FOR THE FORMATION OF AN EFFECTIVE MARKETING PLAN OF THE ENTERPRISE Authors K. Stepanova https://orcid.org/0000-0003-4001-6421 L. Soroka https://orcid.org/0000-0002-8014-7509 DOI: https://doi.org/10.32702/2306-6814.2024.19.25 Downloads pdf (Українська) Published 2024-10-03 Issue No. 19 (2024): Investytsiyi: praktyka ta dosvid Section Статті