THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE STUDY OF MODERN CONSUMER BEHAVIOR Authors O. Prykhodko https://orcid.org/0000-0002-4999-5964 A. Skorobogatova https://orcid.org/0000-0002-2171-8498 L. Semenova https://orcid.org/0000-0001-5530-7497 DOI: https://doi.org/10.32702/2306-6814.2024.22.149 Downloads pdf (Українська) Published 2024-11-14 Issue No. 22 (2024): Investytsiyi: praktyka ta dosvid Section Статті