THE ROLE OF PERSONALIZATION IN MODERN MARKETING

Authors

S. Zhukov https://orcid.org/0000-0002-0499-7990
O. Zarichna https://orcid.org/0000-0002-2947-8732
V. Bondarenko https://orcid.org/0000-0001-9736-7789
S. Soima https://orcid.org/0000-0002-1732-8227
V. Fedurtsia https://orcid.org/0000-0002-6243-212X

DOI:

https://doi.org/10.32702/2306-6814.2025.7.21

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Published

2025-04-03

Issue

No. 7 (2025): Investytsiyi: praktyka ta dosvid

Section

Статті