MARKET DIVERSIFICATION AS A STRATEGIC TOOL FOR ENHANCING THE RESILIENCE AND COMPETITIVENESS OF A RETAIL ENTERPRISE Authors M. Derhaliuk https://orcid.org/0000-0002-9244-1625 P. Holosiienko https://orcid.org/0009-0001-7363-611X DOI: https://doi.org/10.32702/2306-6814.2025.9.72 Downloads pdf (Українська) Published 2025-05-06 Issue No. 9 (2025): Investytsiyi: praktyka ta dosvid Section Статті