THE EVOLUTION OF THE MARKETING MIX IN THE CONTEXT OF DIGITAL TRANSFORMATION Authors O. Karpenko https://orcid.org/0000-0003-2943-1982 L. Shchaslyva https://orcid.org/0000-0002-2359-2040 I. Karpenko https://orcid.org/0009-0006-8592-588X DOI: https://doi.org/10.32702/2306-6814.2025.22.66 Downloads pdf (Українська) Published 2025-11-13 Issue No. 22 (2025): Investytsiyi: praktyka ta dosvid Section Статті
