FUNDAMENTAL PRINCIPLES OF MARKETING UNDER CHANGING CONSUMER BEHAVIOR DURING A CRISIS Authors L. Kruchak https://orcid.org/0000-0001-7285-7466 O. Nahorna https://orcid.org/0000-0001-7573-0874 O. Maslyhan https://orcid.org/0000-0002-8465-548X DOI: https://doi.org/10.32702/2306-6814.2025.22.80 Downloads pdf Published 2025-11-13 Issue No. 22 (2025): Investytsiyi: praktyka ta dosvid Section Статті