TRANSFORMATION OF MARKETING PROJECT MANAGEMENT PROCESS BASED ON AGILE APPROACHES Authors V. Kotlubay https://orcid.org/0000-0002-4560-7063 M. Zherebchuk https://orcid.org/0009-0004-3753-6244 DOI: https://doi.org/10.32702/2307-2105.2026.5.53 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті